Marketing measurement, built to hold up under real spend.
Fractional and project-based analytics leadership for marketing teams that need a clear read on what's working — measurement planning, tagging, cross-channel testing, and reporting that a CMO can actually use.
By the numbers
Where we help
Six service lines, brought in together or one at a time depending on what stage you're at.
Measurement planning & testing strategy
A plan for what to track, how to test it, and how to know when spend is working — built around your actual KPIs, not a generic framework.
Execution & tagging support
Web analytics and tagging work — GTM, GA4, and the rest of the plumbing — so the data behind your KPIs is actually there when you need it.
Brand lift & cross-channel measurement
Read the impact of upper-funnel and brand campaigns alongside performance media, instead of measuring each channel in isolation.
Reporting & dashboarding
Dashboards and custom reports built around the handful of numbers your team and leadership actually look at.
Custom analysis
The tricky, one-off problems — modeling, segmentation, a question nobody on your team has time to dig into properly.
Coaching & team building
Hands-on mentorship for an in-house analyst or team, so the capability stays with you after the engagement ends.
How engagements work
Fractional
Ongoing, part-time analytics leadership — the senior perspective of a full-time hire, scoped to what you actually need month to month.
Project
A defined piece of work with a clear scope and end point, sized to your timeline and budget.
Temporary support
Coverage for a leave, a big client onboarding, or any stretch where your team needs an extra senior hand.
"25 years of building the measurement systems agencies and brands rely on to know their spend is working."
Jason Richards leads Greenleaf Consulting after 25+ years in marketing analytics, measurement, and insights, building high-performing teams and working with clients in a wide variety of verticals. Partnering with Greenleaf means you’ll benefit from a unique perspective that draws from best practices across the customer experience. From branding impact to acquisition and retention, we’ve seen it all and can jump in to make an immediate impact on your team.
Let's look at what your data is actually telling you.
A first call is just a conversation — what you're trying to measure, where it's breaking down, and whether Greenleaf is the right fit.
Book time directly
Pick a time that works for you and it goes straight on the calendar.
Open scheduler